Lollipop Tree: Specialty Foods, Pepper Jelly, Baking Mixes, Corporate Gift Baskets
Contact: Maureen Perroni
Phone: 603.929.6664
Email: maureen.perroni@verizon.net

THE LOLLIPOP TREE INTRODUCES TWO NEW ORGANIC PRODUCT LINES AT THE SUMMER FANCY FOOD SHOW


Specialty Food Manufacturer Introduces Nine New Organic Products and Reformulates All Other Baking Mixes, Jams, Jellies and Sauces to Include Organic Ingredients

PORTSMOUTH, NEW HAMPSHIRE — June 25, 2008 — This month, The Lollipop Tree, a specialty food manufacturer that offers a selection of specialty baking mixes, pepper jellies, jams, dessert sauces, grilling sauces and syrups, completed its first step in its commitment to going organic. The company, which is located in the historic seaport of Portsmouth, New Hampshire, has completed the reformulation of its product lines to include organic ingredients and will introduce nine new organic products at the National Association for the Specialty Food Trade’s (NASFT) Fancy Food Show in New York City on June 29 – July 1, 2008. The transition, which has been under way since last year, was marked by the company’s recent certification with the Quality Assurance International (QAI), which adheres to strict organic standards.

The Lollipop Tree will introduce two new organic product lines at this year’s Summer Fancy Food Show. Their Organic Artisan Bread Mix line features Cinnamon Raisin Swirl Bread Mix, Cracked Wheat Bread Mix, Rosemary Garlic Bread Mix and Asiago Tomato Bread Mix. These breads can be made using either yeast or beer. Their new Organic Classic Baking Mix line includes Buttermilk Biscuit Mix, Cornbread Mix and Popover Mix and features two distinctly different recipes on each package. They also will showcase their new Organic Three Cheese Pizza Monkey Bread Mix and a reformulated Organic Buttermilk Pancake Mix. Additionally, the company’s specialty baking mixes now contain a minimum of 70% organic ingredients. Their jams, jellies, dessert sauces, grilling sauces and syrups are now made with organic ingredients.

The Lollipop Tree maintains a long-term goal of making all of its products 100% organic. In some cases, organically grown alternatives are not readily available or are not economically feasible at this time. However, The Lollipop Tree is committed to using organic ingredients whenever reasonable organic alternatives are available.

“Our belief is that organically produced foods are better for you. Organic farmers work in harmony with nature and by doing so provide a more sustainable future for generations to come,” stated company founder, Laurie Lynch. “Our passion at The Lollipop Tree is to provide our customers with a product of the highest integrity. We have always used the finest, most flavorful, natural ingredients to prepare our products. Organic ingredients was the next logical step to a higher level of natural, wholesome goodness,” she added.

The Lollipop Tree’s passion for farming and sustainability is what led them to source organic ingredients and, ultimately, to their association with Heifer Project International. This organization assists millions of hungry families in the United States and worldwide, in their attempts to secure food and a source of dependable income. The Lollipop Tree has a matching gift program, which they offer to all of their employees and customers. Additionally, they donate a percentage of the proceeds from the sale of their Monkey Bread Mix line to Heifer Project International.

About The Lollipop Tree

The Lollipop Tree, Inc. is a family-owned specialty food manufacturer located in Portsmouth, New Hampshire. Since 1981, The Lollipop Tree has manufactured LollipopTree® brand all natural baking mixes, condiments and jams as well as prepared exclusive products for private label by specialty retailers. The Lollipop Tree’s line of Good Simple Food®—Pepper Jellies, Artisan Bread Mixes, Cookie Mixes, Dessert Bread Mixes, Dessert Sauces, Grilling & Glazing Sauces, Jams, Monkey Bread Mixes, Pancake Mixes, Scone Mixes and Syrups—can be found in more than 3,000 stores across the United States. LollipopTree® products are always ALL NATURAL, TRANS FAT FREE, NO PRESERVATIVES and now ORGANIC! For additional information, please visit our website at www.lollipoptree.com.